Dameda

The project

For Dameda’s Home collection we built a story that brings together people, products and spaces. From the video dedicated to the entrepreneur’s voice to the catalogue images, every piece of content helps convey the character of the company.

Starting from studio photographs taken by their photographers, we used AI to obtain the first geometries, then refined and retopologised by our team: lightweight models for the web and detailed versions for architectural visualisation. We then created settings with artificial intelligence to showcase each sofa, alongside studio images and details, with particular attention to the fidelity of the fabrics and a natural result.

This visual heritage flowed into the graphic design of the entire Home catalogue, from the content supplied by the company to the printing carried out at Asolanagroup: a continuous path, from the digital image to the substance of paper.