Art direction and branding
We give shape
to your identity.
From visual identity to a product launch, we coordinate art direction, graphic design and the production of communication tools. We bring the project to catalogues, packaging, websites and digital content.
An idea recognised in every application.
When a project takes shape across different media, every choice should contribute to the same identity. We connect creative direction with the practical possibilities of production.
Aldo Bernardi — Art direction e brand
- Aldo Bernardi — Art direction e brand
Our work
All work
Why Asolanagroup
- 01
Creativity close to production
We consider ideas, materials and techniques together to develop practical proposals. Art direction accompanies the project through to its final communication tools.
- 02
One identity across different media
Graphics, settings, imagery and packaging are coordinated to build a recognisable language while respecting the characteristics of each application.
- 03
Working with your team
We can lead the art direction or support your existing agency and professionals, contributing creative and production expertise.
Discussing photographs and project materials
01 — Listening and referencesWe explore the company, product and tools to be created. We gather the existing identity, references and requirements to define the scope of the art direction and the people involved in approvals.
02 — Visual directionWe propose a language of images, colours, typography and settings. We share references and initial applications to choose a direction that fits the product and brand together.
03 — Applications and productionWe extend the art direction to the agreed catalogue, packaging, website and content. We work with the departments and professionals involved to maintain consistency during production.Which idea would you like to start with?
Come to Asolo with a product, a brand or a project to refresh. We can show you how a visual direction can become practical communication tools.
Let’s talk about your ideaFrequently asked questions
How are you different from an agency?
We do not build communication strategies: we build communication tools. Art direction, design and content are developed together with printing, packaging and digital, within the same organisation.
Can you work with our agency or marketing department?
Yes. We support agencies and marketing departments with content analysis, advice on materials, feasibility checks and production.
Do you also handle new product launches?
Yes. For Aldo Bernardi we handled the art direction of the Fué lamp: virtual architecture, catalogue, landing page and animations.
The project can go further.
Discover the tools that can complement your project, tailored to your company’s needs.
Photography and video
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3D models, renders and product animations
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Avatars and digital twins
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Immersive experiences and showrooms
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Printing and catalogues
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Packaging and paper engineering
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